In the previous post on making money from home, I ended with the well known quote , CUSTOMER IS KING. I think that there is not a business person in the western world that does not know this famous quote and only about twenty percent of those actually adhere to it. Very few businesses today have customer satisfaction as its primary goal, because they only want to make money.
This to me does not make much sense as without customers there is no business and no profits, so I cannot see the point of not having customer satisfaction at the top of your company’s list of goals or mission statements. Then there are the companies that have this as their number one statement but when dealing with them you find that nobody has told the employees about the seriousness of this statement.
If you think logically about this subject you cannot fail to see that for each unhappy customer that looses you X amount of realises you also stand to lose x amount of new business in as much as that the unsatisfied customer will not give you any new references but will, when the opportunity arises, warn off anybody who is an existing or potential client. The result of this poor service over an extended period can snowball into a disastrous situation.
One thing that is also a fact is that the customer is king in your company until you employ somebody to service that customer. Then if you do not insist on excellent service level awareness in your company, the number one issue, you have lost. To most people today giving good service does not come naturally.
The one sure way in keeping the customer king, is to treat your employees like princess and princesses, then they will treat your customers as kings and queens. This works ninety percent of the time and will definitely at least double your turnover and profit.
Regards Charley
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